As a multi-media journalist I've worked on a variety of different subject matters on video including craft, animal welfare, food, events and celebrity interviews.

An expert in technical instructional content , below, my most favourite projects are definitely the charity content campaigns.

Scripting, storyboarding editing and presenting - I have taken digital video projects right through from pitch stage to execution.


Each campaign was designed with social media strategy in mind and I produce search engine optimised accompanying copy for each project.

Freddie on video

As a technical expert, I was first picked up by The Daily Mail to film some knitting videos for a promotion they were running, way back in 2013.

Since then I've gone on to work with Woman's Weekly Magazine and The Knitting Network producing many many films for them.

I'm not just a pretty face, though - as well as presenting the above vids, I have also storyboarded and scripted most of them and edited a fair few as well.

I love teaching knitting and crochet so it makes perfect sense that I love talking about technique on film, too.